5 Ways Your Law Firm Can Benefit From a Podcast

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Like other law marketing methods and tools, podcasting can be very efficient when done right and practically worthless when done wrong.

Like other law marketing methods and tools, podcasting can be very efficient when done right and practically worthless when done wrong.

Here are 5 ways that a podcast can benefit your law practice.

1. Business Growth

A podcast is a marketing tool that allows you to boost your online presence and reach a wider audience, potentially reaching interested customers locally and even globally. It’s also a worthy addition to your advertising efforts and can establish you as an authority in your practice area.

A podcast is a marketing tool that allows you to boost your online presence and reach a wider audience, potentially reaching interested customers locally and even globally. It’s also a worthy addition to your advertising efforts and can establish you as an authority in your practice area.

2. Internal Podcasts for Firm Education & Communication

Even if you’ve been practicing for years, you’re never finished learning. An internal podcast provides a firm with a medium to disseminate valuable educational resources to partners, associates, and staff members. Additionally, consider using the channel to discuss legal topics and have guests appear to reflect on their own novel experiences.

Time to scrap the internal newsletter in favor of the spoken word.

Whether it’s firm news or new legislation, a podcast allows you to spread the word quickly and efficiently without having to gather everyone around the table. Instead of having your painstakingly-crafted newsletter land immediately in the trash on Monday morning, let your staff simply press play and get all the firm updates while clearing their inboxes.

Studies have shown that people prefer listening to content during their free time or while multitasking, rather than reading blogs or articles. So, if you’re going to invest in creating content, it’s time to start thinking about podcasts.

Additionally, you can take significant cases or complicated subjects and turn them into bite-sized, easily digestible content for your listeners.

“We all know the lawyers that swore off websites and clung to the Yellow Pages. And, we all know how that ended.”

3. Valuable Public Relations

Besides marketing, podcasting can provide your firm with great PR. Your podcasts allow you to shine a light on what your lawyers do best, establishing authority and thought leadership.

When you consistently publish new and timely episodes of your podcast and adopt the right SEO and targeting strategies, you can reach your target audience and beyond. Valuable content attracts journalists and members of the press, whose readers may find value in the topics you discuss, establishing you and your firm as a resource and reference.

A podcast is also the perfect way to showcase the work you’re doing, whether it’s noteworthy cases or groundbreaking pro bono work. Putting your work on display not only garners positive attention for the firm but can expose the human side of your law firm and help change the negative narrative surrounding lawyers.

Launch a law podcast

4. True Crisis Management

When the COVID-19 pandemic began, law firms were clamoring to provide information to their clients. There were webinars, FAQs, and newsletters coming from every direction. There were also podcasts. Cutting edge firms were dropping podcast episodes every few days, updating their clients on the rapidly evolving crisis. These podcasts episodes didn’t ask the client to stop what they were doing and attend a webinar or read a lengthy blog post. These episodes said, “we know you’re busy; here is up-to-date, easily-digestible information you can consume on-the-go.”

In a crisis that affects your clients and potential clients, your ability to respond quickly matters. Using your podcast, you can react and respond immediately, without waiting for a film crew or spending hours writing and editing a blog post.

5. Become a Podcast Pioneer

FOMO, or ‘fear of missing out,’ is real. We all know the lawyers that swore off websites and clung to the Yellow Pages. We all know how that ended, and we don’t want that to be our story. On the other hand, if we go chasing every bright shiny object, we’ll never get anything done. So, how’s a lawyer to decide?

In 2018, Google announced its intent to make audio content searchable. Then, in June of that year, after years of letting Apple run the podcasts game, Google launched Google Podcasts, its own platform for discovering and listening to podcasts. This move signaled how serious Google is about podcasts. Since then, Google rolled out the ability to find and listen to podcasts right from your search results. And, Google isn’t just delivering results from show titles and episode titles but is basing results on the content contained in the episode.

Another plus? You likely have another two years of being considered “hip” for having a firm podcast before the legal market is saturated, and you’re just another face in the crowd. FOMO is real, but you still have time before you miss out on the podcast wave.

Bottom Line: Get Inspired and Get Started

Like other law marketing methods and tools, podcasting can be very efficient when done right and practically worthless when done wrong. If your goal is to launch a valuable branded podcast for your law firm, you need to begin with a clear strategy that will lead to new referral sources and clients.

Still not sure how to start your law firm’s podcast? We can help. Book a call now and let’s talk about how a podcast can benefit your firm.

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